Mireya Asturias Jones is the president of Doña Mireya Estate Coffee and Jones Coffee Roasters with offices in Pasadena, California. With son, Chuck, now CEO, they built Jones Coffee Roasters of Pasadena where they retail and wholesale some of the finest coffees in the world. Join us on Wednesday when she will talk about her life in the international coffee industry, Guatemala and the Pasadena area.
Born in Quetzaltenango, Guatemala, Mireya Asturias' first home was Finca Dos Marias, the farm of the two Marias, her great-grandmother and her grandmother. Finca Dos Marias is now in the sixth generation of the Maldonado/Asturias family producing one of the finest estate coffees in the world. Since 1870, Finca Dos Marias had enjoyed its position in the boutique markets of Western Europe and Scandinavia. In 1993, the Joneses began importing and selling Finca Dos Marias to specialty roasters in the US and Canada.
In 2003, she was elected to the Board of Directors the Specialty Coffee Association of America (SCAA). In 2005, she was invited to join a special "Women in Leadership Program" involving 11 women in coffee from Central America and 12 women in coffee from the US. The ripple effect of this program resulted in the establishment of Women in Coffee Chapters in Central America, the US, Africa, Indonesia, India and Asia.
Mireya participated in the founding of the Guatemalan Chapter and served as Co-Chair of the Chapter Relations Committee of the International Women in Coffee Alliance (IWCA) and headed their regional mentoring team worldwide. She is also a member of the International Relations Council of the Specialty Coffee Association of America.
Mireya is a specialist in PR and Marketing. She has served on the Boards of The American Symphony Orchestra League, the Museum of Latin American Art, LA County Medical Auxiliary, Sierra Madre Girl Scout Council, California State PTA, the Board of Directors of the Los Angeles Philharmonic, the Specialty Coffee Association of America and is presently on the Boards of the Association of California Symphony Orchestras and CARES, the support group for LA County-USC Medical Center. She served on the Protocol Team for both the 1984 LA Olympic Committee and the 1994 World Cup Soccer.
Mireya and her husband, Larry, raised their children in San Marino. They now reside in Pasadena where Larry, just retired from his urology practice, continues with research at the Huntington Medical Research Institutes.
Next to her five children and thirteen grandchildren, her love and passion is Guatemala. She is there as often as time allows.